pain point
noun
plural pain points
: a persistent or recurring problem (as with a product or service) that frequently inconveniences or annoys customers
When you're in an established market, you have an established customer; their needs and pain points are clearly laid out on your competitors' review sites.—Billy Polson
Customer service, which has been a pain point of bigger banks for years, is also improving in that it's getting faster and requires little from you.—Chris Welch
broadly
: something that is a recurring source of trouble, annoyance, or distress
Meanwhile, ironing is a pain point with her boyfriend because she loves the look of a crisply pressed men's shirt. "He never irons his shirts and it drives me crazy," she [Elyse Moody] says. —Jura Konicus
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Merriam-Webster unabridged
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